Lockyer Valley Regional Council’s new social media destination marketing campaign has been officially launched, all thanks to the help of a special four-legged ambassador.
Followers of the campaign will see Locky the dog as he tours the region for the next 12 months. His experiences and adventures will all be shared on social media as he visits interesting locations and vibrant events, all while promoting the region and its food and tourism products.
Council’s Mayor Tanya Milligan said Locky was regarded as a regular amongst locals.
“Locky originally came to the Lockyer Valley to assist with the Laidley “Paint the Town” Project as a gift from Dulux.
“His work on that project is now complete, but he feels so much at home here in the region he has decided to stay on and share his adventures on social media,” she said.
The Instagram campaign encourages community and visitor involvement through sharing photos taken in the Lockyer Valley and Council wants everyone to get snapping.
“Instagram is a powerful tool thanks to its visual nature, which works perfectly for sharing the beauty and attractions of the region.
“We want people to not only appreciate our images but also take their own pictures in the Lockyer Valley and post them to Instagram.
“They can be as creative as they like, incorporating props provided or props they bring along to a specific site,” Mayor Milligan said.
Locky’s adventures are being captured via his Instagram page visitlikelocky, with the unique hashtags of #whereislocky as well as #luvyalockyer and #lockyervalley.
The campaign will generate a collection of unique local imagery, which will be reused for tourism promotion and marketing by Council, the Local Tourism Association and local operators.
“The campaign offers regular prizes to encourage others to visit the same places and share their photos of the visit, with the intent of creating a fun way to engage and encourage others to share online photos taken in the Lockyer Valley,” Mayor Milligan said.
Locky’s adventures were launched at the Brisbane Ekka last month, where he was photographed on the Fergy tractor at the Lockyer Valley’s stand in the Agricultural Pavilion. Part of his spring campaign will involve visits to the Laidley Spring Festival as well as the Big Band at Spring Bluff event. In October, his travels will take a food focus, with Locky likely to pop up at Miguel’s Cooking School and the Murphys Creek Chilli Festival.
For further information or to find out where Locky’s adventures are taking him, follow visitlikelocky on Instagram, visit www.luvyalockyer.com.au or contact the Visitor Information Centre on 5466 3426 or Council on 1300 005 872.